Social Media & Content Marketing Intern

We're looking for a creative, social-media-native student to help develop and execute SimplyGift's content across Instagram, TikTok, YouTube, Reddit and other digital platforms.

This isn't a role focused on writing marketing plans or presenting decks. We're looking for someone who enjoys producing and publishing content consistently.

You'll create social media carousels, short-form videos, branded visuals, product demonstrations, educational content and community-focused posts. You'll bring a strong visual eye, understand how content should feel on each platform, and be comfortable using AI and creative software to produce high-quality work efficiently.

Key Responsibilities

• Create branded Instagram and LinkedIn carousels
• Edit short-form videos for Instagram Reels, TikTok and YouTube Shorts
• Design social graphics, ads, product visuals and promotional materials
• Turn product features, customer stories and founder ideas into engaging content
• Maintain consistency across SimplyGift's colours, fonts, imagery and visual identity
• Develop content around weddings, gifting, event planning, relationships and meaningful memories
• Edit raw footage with captions, transitions, music, hooks and branded elements
• Create screen recordings and product demonstrations
• Use Photoshop, Canva, Adobe Creative Suite and AI tools to design and iterate quickly
• Repurpose one idea into multiple formats — videos, carousels, graphics, written posts
• Build SimplyGift's presence on Instagram, TikTok, YouTube, Reddit and LinkedIn
• Identify trending formats, hooks, sounds and content styles
• Engage authentically in Reddit and social communities where SimplyGift adds value
• Respond to comments, messages and potential users
• Identify opportunities for user-generated content, creator partnerships and testimonials
• Maintain a weekly social content calendar
• Track content performance and recommend improvements based on engagement

Expected Content Output

You'll work toward a reliable weekly content engine including:

• Short-form social videos
• Instagram and LinkedIn carousels
• Branded graphics and product visuals
• Educational and promotional content
• Customer stories and testimonials
• Founder-led content
• Reddit and community engagement
• Product demos and tutorials

Ideal Candidate

• Enrolled in marketing, communications, graphic design, media, business, advertising or related co-op program
• Understands Instagram, TikTok, YouTube, Reddit and current social media culture
• Strong visual eye — knows what makes content feel polished
• Can take an idea and turn it into a finished piece
• Comfortable working independently, curious about AI and creative tools
• Works quickly while maintaining attention to detail
• Comfortable in an early-stage startup where priorities evolve
• Interested in weddings, events, gifting, technology or consumer products
• Understands that consistent execution matters as much as creative ideas

Preferred Tools (not all required)

Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Canva, CapCut, Figma, ChatGPT and generative AI tools, AI image/video platforms, Instagram/TikTok/YouTube editing tools, social scheduling and analytics platforms

Strong creative judgment and resourcefulness matter more than expertise in every tool.

What You'll Gain

• Hands-on experience growing an early-stage Canadian tech company
• Direct access to founders and involvement in real marketing decisions
• Portfolio-ready work across branding, video, social and product marketing
• Experience building and executing a social strategy end-to-end
• Exposure to startup growth, customer acquisition and brand building
• Work that gets published and seen by real customers