Growth Data Science & AI Automation Intern
SimplyGift
About SimplyGift
SimplyGift is a Canadian technology platform modernizing how people give and receive monetary gifts for weddings, birthdays, showers and other important celebrations. Guests can send a monetary gift while also attaching a personalized written, photo or video message. Our goal is to make digital gifting more convenient while preserving the memories and emotions behind each gift. As an early-stage startup, SimplyGift is beginning to generate meaningful user, event, gifting and marketing data. We are looking for a student who can help us understand that data and use it to drive sustainable user growth.
About the role
We're looking for a data-driven, technically curious student to help SimplyGift better understand its users, improve marketing performance and build scalable growth systems. This role combines data analysis, growth marketing, advertising analytics, experimentation and AI automation.
You'll analyze how users discover, join and use SimplyGift, identify where they drop off, improve tracking, and help build more effective acquisition and retargeting campaigns. You'll also explore how AI agents and automated workflows can support lead generation, customer engagement, campaign optimization and reporting.
This is a hands-on startup role — comfortable with imperfect data, open-ended problems, and turning insights into practical action.
Key Responsibilities
- Analyze user behaviour across the website and mobile app; identify drop-off points across onboarding, event creation and checkout
- Segment users by behaviour, event type, acquisition source and engagement
- Measure performance across paid and organic channels (Meta, Google, TikTok, Instagram, Reddit, email, referral)
- Build dashboards for campaigns, landing pages and user funnels
- Track CAC, conversion rate, cost per lead and ROAS
- Assist with attribution tracking and audience segmentation
- Develop retargeting journeys for users who visit but don't create events, or start onboarding but don't finish
- Support lookalike audience development from high-value user data
- Build AI-assisted workflows to organize leads, summarize behaviour and automate reporting
- Explore AI-assisted outreach and personalized messaging
- Review data quality, define events to track, and support analytics implementation
- Design and evaluate growth experiments (onboarding flows, landing pages, messaging)
Initial Projects
- Build a user acquisition and conversion dashboard
- Map the customer journey from first visit to completed gift
- Identify largest drop-off points in event creation and gifting
- Create audience segments for Meta and Google retargeting
- Build an AI-assisted system for organizing potential users and partners
- Recommend experiments to increase event creation and completed gifts
Ideal Candidate
- Enrolled in data science, computer science, statistics, business analytics, marketing analytics, engineering or related co-op program
- Strong interest in startups, user growth and technology
- Can translate data into clear business recommendations
- Comfortable solving open-ended problems in an evolving early-stage environment
- Curious about digital advertising, marketing funnels, AI and automation
- Independent, resourceful, quick to learn new tools
Preferred Tools (not all required)
SQL, Python, Excel/Sheets, Looker Studio/Tableau/Power BI, Google Analytics, Firebase, Meta Ads Manager, Google Ads, Google Tag Manager, Zapier/Make, ChatGPT and generative AI tools, A/B testing platforms
Strong analytical thinking and curiosity matter more than expertise in every tool.
What You'll Gain
- Hands-on experience scaling an early-stage Canadian tech company
- Direct involvement in acquisition, advertising and product-growth decisions
- Experience with real customer, product, payment and marketing data
- Exposure to AI agents, workflow automation and growth experimentation
- Portfolio-ready projects and direct access to founders
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